The news comes ahead of its rebranding to Absa Bank Ghana Limited on Monday, February 10. A statement by the bank indicated their excitement to have M.anifest as a face of their brand.
Marketing and Corporate Relations Director at Barclays Bank Ghana, Ms. Nana Essilfuah Boison noted that
“as a forward-looking bank deeply rooted in Africa with global connectivity and a passion for excellence, we are excited to be associated with M.anifest, who exhibits and exudes similar characteristics and passion.”
“As we become Absa, we are not only building on our 100-year heritage in Ghana, we are also one of Africa’s top three largest banks, backed by a large capital base and strong balance sheet with a commitment to connecting people’s dreams with financial opportunities,” she added.
On his part, M.anifest said,
“It’s an absolute thrill to be the brand ambassador for Absa, a forward-looking bank with a global scale. My career has led me on a path of upholding global standards of excellence whiles maintaining local relevance.
“I believe Absa represents this on a higher scale in banking, thus the synergy is seamless. I’m looking forward to this new chapter in which together we bring more value and unique solutions to individual Ghanaians and Ghanaian businesses.”
M.anifest is known for his musical boundary-crossing, multilingual wordplay, and a refreshing hybrid songwriting approach that acknowledges both his Ghanaian upbringing and his sojourns in the West.
Described in 2015 by the Guardian (UK) as “the foremost rapper on the continent,” M.anifest’s originality and impressive lyricism has earned him collaborations with musical giants such as Tony Allen, Damon Albarn, Flea (Red hot Chili Peppers), Erykah Badu, Femi Kuti, A.B Crentsil and more