The first National Travel and Tourism Month Ghana (NTTMG), a virtual travel event due to the coronavirus pandemic is scheduled for Wednesday, July 15 to Friday, August 15, 2020.
The four themed webinars will cover Women, the Youth, Meetings, Incentives, Conferences and Exhibitions (MICE) and the leisure tourism sectors.
Graphic Communications Group has teamed up with agents of the travel and tourism industry to launch this virtual month-long series of events, which is designed to take place entirely online as part of the annual activities of the ‘Do Ghana’ travel movement, a crusade with interventions to foster domestic tourism.
Under the theme “See Ghana – the place you think you know!”, activities of the NTTMG will comprise events that include a photo exhibition featuring images by such travel photographers as Yaw Pare, Emmanuel Bobbie, Nana K Duah and Steve Ababio.
In addition to a discounted shopping experience at various participating stores that sell locally made products known as “Shopping Circus”, there will also be a street food festival and a “Be a Tourist in your own Backyard” day which will see a plethora of tours from a number of participating domestic tour operators.
“The idea is to encourage Ghanaians to participate more in domestic travels, and help restart tourism in a responsible manner, save jobs, protect our heritage and build our economy,” said PaJohn Dadson, convener of the commemorative month.
An idea whose time has come, the National Travel & Tourism Month Ghana is spearheaded by Graphic Traveller, the pull-out section in Daily Graphic dedicated to the travel and tourism ecosystem, and produced in collaboration with Bentsifi, Tourism Curators and Storytellers.
“Above all, we hope that this eTravel fair will help with the efforts to restart the local travel industry, and help the local tourism players get back on their feet,” said PaJohn.
A pool of experts in tourism from academia, practitioners, consumers, the corporate community, policymakers and administrators will assemble to look at how the industry will be reshaped in the post-COVID-19 era during the webinars.
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