The one-time music producer, Hammer of the Last Two, born Edward Nana Poku Osei revealed his admiration for Shatta Wale for his ability to defy the rules in the music industry with his new model.
“I admire is Shatta Wale. Wale disrupted the industry. Wale defies all the rules too. He did something that up till now, I can’t fathom it,” he said.
Hammer who was speaking on Hitz Fm via phone acknowledged that among the few musicians who have defied the odds in music releases, promotion and marketing in the industry is Shatta Wale.
“We grew up, we know that promotion wise, marketing-wise, it is always smart to release one song, shoot a video, wait for like a month or at least another month to shoot another video for another song; Wale came and he broke all those rules”.
“He released about three to four songs a week and still made hits from all of them. That is crazy,” he stated.
Hammer further disclosed that Sarkodie and Shatta are among the few musicians in Ghana who have entered the music space and broken all the rules and curved a new model for us to follow.