Backed by US-based label Motown Gospel, which will release the group’s music in the US and Canada, this signing comes as the award-winning ensemble prepares for the release of their 25th album this Easter.
Joyous Celebration was founded in 1996 by Lindelani Mkhize, Jabu Hlongwane and Mthunzi Namba.
Sipho Dlamini, CEO, Universal Music Group, South Africa & Sub-Saharan Africa said:
“Joyous Celebration has enjoyed unparalleled success over the last 25 years, in which they have entertained and inspired South Africans, Africans and the world with their take of the gospel and inspirational music.”
“This was an exciting opportunity to be involved in the next phase of their incredible journey, as they continue to grow, inspire, spread culture and positivity and reach new audiences around the world.
“We welcome Joyous to UMG and are looking forward to working together across a variety of platforms to help open up exciting new opportunities.
“At UMG, we are also involved in live event production, booking and touring of artists, brand development and creating content across a variety of different forms including film, TV and online, so being able to combine what we do, with what Joyous has done so amazingly well, is truly a dream collaboration.”
“We are glad to support our universal music Africa family as it introduces the joyous celebration brand to a global audience.”
EJ Gaines and Monica Coates, Co-Executive Directors, Motown Gospel, said:
“Joyous Celebration has a 25-year reputation for musical excellence. We are glad to support our Universal Music Africa family as it introduces the Joyous Celebration brand to a global audience.”
Source: Music Worldwide
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